Pricing

Government Contract Pricing Guide 2025: Strategies & Cost Analysis

Complete guide to government contract pricing. Learn pricing strategies, cost analysis requirements, price reasonableness, certified cost data, and how to develop competitive yet profitable prices.

BidFinds Government Contracting Team
December 26, 2025
12 min read

Quick Answer: Government Contract Pricing

Government contract pricing requires demonstrating price reasonableness. Depending on contract type and value, this may involve price analysis(comparing prices) or cost analysis (evaluating cost elements). Contracts over $2M may require certified cost or pricing data.

$2M
TINA Threshold
Price
Analysis
Cost
Analysis
Fair
& Reasonable

Government Contract Pricing Basics

The government's goal is to pay fair and reasonable prices. Your goal is to win contracts while maintaining profitability. Understanding how the government evaluates prices is key.

Pricing by Contract Type

Fixed-Price

Price is set at award—you bear cost risk

Cost-Reimbursement

Allowable costs reimbursed plus fee—government bears risk

Time & Materials

Fixed hourly rates plus materials at cost

Labor Hour

Fixed hourly rates, no separate materials

Price Analysis

Price analysis compares proposed prices to other prices without examining the underlying cost elements. It's the preferred method when adequate price competition exists.

Price Analysis Techniques

Competition

Comparing prices from multiple offerors

Historical Pricing

Comparing to prior purchases of similar items

Published Price Lists

Comparing to catalog or market prices

Independent Government Estimate

Comparing to the government's cost estimate

Cost Analysis

Cost analysis evaluates the individual elements of cost—labor, materials, overhead, profit. Required when price analysis alone cannot determine reasonableness.

Cost Elements Examined

Direct Labor

Hours and rates for each labor category

Direct Materials

Material costs and quantities

Indirect Costs

Overhead, fringe, G&A rates

Profit/Fee

Contractor's return on investment

Rate Structures

Government evaluators examine your rate structure to determine if costs are realistic and properly allocated:

  • Fringe Benefits - Health, retirement, PTO as % of labor
  • Overhead - Indirect costs supporting direct work
  • G&A - General and administrative expenses

Certified Cost or Pricing Data

The Truth in Negotiations Act (TINA) requires certified cost or pricing data for negotiated contracts over $2 million, with exceptions.

TINA Requirements

When Required

Negotiated contracts over $2M threshold without exceptions

What's Certified

Data is accurate, complete, and current as of agreement date

Defective Data Risk

Price reduction if certified data was inaccurate

TINA Exceptions

  • Adequate price competition
  • Commercial products or services
  • Prices set by law or regulation
  • Waiver granted by agency head

Pricing Strategies

Competitive Pricing Tips

Know Your Costs

Accurate cost accounting is the foundation of good pricing

Research the Market

Use FPDS and other sources to understand competitive pricing

Understand Evaluation Criteria

Know how price is weighted against other factors

Don't Underprice

Unrealistically low prices raise concerns and can be rejected

Price Realism

For cost-reimbursement contracts, the government evaluates whether your proposed costs are realistic for the work. Proposing too low may indicate you don't understand the requirements.

Frequently Asked Questions

What profit rate should I use?

Profit varies by contract type, risk, and complexity. Government guidelines suggest 7-15% for fixed-price, less for cost-reimbursement. The weighted guidelines method (FAR 15.404-4) provides a structured approach.

How do I support my pricing in proposals?

Provide basis of estimate for labor hours, quotes for materials, explanation of indirect rates, and rationale for profit. More documentation needed as price increases.

What if my prices are higher than competitors?

In best value evaluations, higher prices can win if technical superiority justifies the premium. Focus on demonstrating value, not just competing on price.

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